W+K’s Honda “Blast Off” Commercial Is Mind Blowing
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17 Aug W+K’s Honda “Blast Off” Commercial Is Mind Blowing

Posted at 16:16h in Inspiration by
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https://www.youtube.com/watch?v=2DN0IRoMf4k

“We wanted something that encapsulated a feeling of daring and human endeavor,” W+K creative director Scott Dungate tells Adweek. “Space travel is perhaps the biggest expression of this, so we thought creating a story that revolved around the anticipation of a rocket launch felt like an entertaining way to dramatize the ‘challenging spirit’ that runs through Honda and its products.”

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